| 000 | 00420 a2200121 4500 | ||
|---|---|---|---|
| 008 | 141010b2005 xxu||||| |||| 00| 0 eng d | ||
| 245 |
_aIntegrated marketing communications : Issues in implementation and diffusion / _cPurkayastha, Saptarshi |
||
| 260 | _cJuly. 2005, | ||
| 300 | _app. 45-49, | ||
| 440 |
_aGLOBAL CEO _vVol. V, No. 7, |
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| 650 | _aMARKETING COMMUNICATION | ||
| 856 | _uhttp://www.iupindia.in/705/gc.asp | ||
| 999 |
_c13806 _d13806 |
||