000 00449 a2200133 4500
008 141010b2006 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aMechanics of celebrity endorsements : A review /
_cNair Sabu M,
260 _cAug 2006
300 _app 14-18
440 _aADVERTISING EXPRESS
_vVol. VI, No. 8,
650 _aCELEBRITY ENDORSEMENTS
856 _uhttp://www.iupindia.in/806/ae.asp?mag=http://www.iupindia.in/806/ae_sub.asp
999 _c14490
_d14490