000 00463 a2200133 4500
008 141010b2008 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aThe Chak De effect: A post-mortem /
_cRoy, Kisholoy
260 _cJan. 2008
300 _app. 16-20.
440 _aADVERTISING EXPRESS
_vVol. VIII, No. 1,
650 _aMARKETING STRATEGY: CHAK DE! INDIA CASE STUDY
856 _uhttp://www.iupindia.in/108/ae.asp?mag=http://www.iupindia.in/108/ae_sub.asp
999 _c14847
_d14847