000 00485 a2200133 4500
008 141010b2010 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aIntegrated brand promotion: Much more than advertising /
_cSinha, Ritu
260 _cFeb. 2010,
300 _app. 24-27,
440 _aADVERTISING EXPRESS
_vVol. X, No. 2,
650 _aBRAND PROMOTION
856 _uhttp://www.iupindia.in/210/Advertising_Express.asp?mag=http://www.iupindia.in/210/Advertising_Express_sub.asp
999 _c15081
_d15081