000 00484 a2200133 4500
008 141010b2006 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aDesigning integrated promotion mechanism to India's rural consumer buying behaviour /
_cSakkthivel, A M
260 _cNov 2006
300 _app. 37-42
440 _aADVERTISING EXPRESS
_vVol. VI, No. 11,
650 _aRURAL MARKETING
856 _uhttp://www.iupindia.in/1106/ae.asp?mag=http://www.iupindia.in/1106/ae_sub.asp
999 _c15510
_d15510