000 00358 a2200133 4500
008 141010b2008 xxu||||| |||| 00| 0 eng d
022 _a09725156
245 _aBrand genesis /
_cDutta, Bholanath
260 _cJune 2008
300 _app. 37-39.
440 _aMARKETING MASTERMIND
_vVol. VIII, No. 6,
650 _aBRAND MANAGEMENT
856 _uwww.iupindia.in
999 _c15647
_d15647