000 00411 a2200133 4500
008 141010b2008 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aCustomary advertising is out, shock advertising spells success /
_cPareek, M.S. Vandana
260 _cJune 2008
300 _app. 25-27.
440 _aADVERTISING EXPRESS
_vVol. VIII, No. 6,
650 _aSHOCK ADVERTISING
856 _uwww.iupindia.in
999 _c16150
_d16150