000 00516 a2200133 4500
008 141010b2010 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aSix essential elements of institutional branding /
_cRaman, Venkatesh and Mohan Kumar, R.
260 _cOct. 2010,
300 _app. 17-20,
440 _aADVERTISING EXPRESS
_vVol. X, No. 10,
650 _aINSTITUTIONAL BRANDING
856 _uhttp://www.iupindia.in/1010/Advertising_Express.asp?mag=http://www.iupindia.in/1010/Advertising_Express_sub.asp
999 _c16372
_d16372