000 00515 a2200133 4500
008 141010b2009 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aPunchlines : Adding spice to advertisements /
_cSri Jyothi, T. and Sheeba, Kamatla
260 _cJan. 2009
300 _app. 19-23.
440 _aADVERTISING EXPRESS
_vVol. IX, No. 1,
650 _aADVERTISING CAMPAIGNS: PUNCHLINES
856 _uhttp://www.iupindia.in/109/Advertising_Express.asp?mag=http://www.iupindia.in/109/Advertising_Express_sub.asp
999 _c17309
_d17309