000 00488 a2200133 4500
008 141010b2009 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aComparative advertising : The brands smack down /
_cMrudhula, G.P.
260 _cMar. 2009
300 _app. 23-29.
440 _aADVERTISING EXPRESS
_vVol. IX, No. 3,
650 _aCOMPARATIVE ADVERTISING
856 _uhttp://www.iupindia.in/309/Advertising_Express.asp?mag=http://www.iupindia.in/309/Advertising_Express_sub.asp
999 _c17684
_d17684