000 00476 a2200133 4500
008 141010b2007 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aGo guerilla with buzzoodler: The latest buzz in advertising /
_cShankari, L. and Archana, R.
260 _cJuly 2007
300 _app. 39-45
440 _aADVERTISING EXPRESS
_vVol. VII, No. 7,
650 _aGUERILLA MARKETING
856 _uhttp://www.iupindia.in/707/ae.asp?mag=http://www.iupindia.in/707/ae_sub.asp
999 _c18004
_d18004