000 00461 a2200133 4500
008 141010b2007 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aSpokescharacters in marketing communication /
_b
_cRoy, Subhadip
260 _cSept. 2007
300 _app. 9-14
440 _aADVERTISING EXPRESS
_vVol. VII, No. 9,
650 _aSPOKESCHARACTERS IN ADVERTISING
856 _uhttp://www.iupindia.in/907/ae.asp?mag=http://www.iupindia.in/907/ae_sub.asp
999 _c18308
_d18308