000 00479 a2200133 4500
008 141010b2007 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aUnraveling USP: How valuable is it to your business? /
_cSarath Chandra, P.S.
260 _cJuly 2007
300 _app. 35-38.
440 _aADVERTISING EXPRESS
_vVol. VII, No. 7,
650 _aUNIQUE SELLING PROPOSITION (U.S.P.)
856 _uhttp://www.iupindia.in/707/ae.asp?mag=http://www.iupindia.in/707/ae_sub.asp
999 _c18388
_d18388