000 00481 a2200133 4500
008 141010b2009 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aThe cutting edge of buzz in brand management /
_cBanerjee, Debjani
260 _cJune 2009
300 _app. 51-54.
440 _aADVERTISING EXPRESS
_vVol. IX, No. 6,
650 _aBRAND MANAGEMENT
856 _uhttp://www.iupindia.in/609/Advertising_Express.asp?mag=http://www.iupindia.in/609/Advertising_Express_sub.asp
999 _c18426
_d18426