000 00482 a2200133 4500
008 141010b2009 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aCelebrity, curiosity and conscious branding /
_cDhote, Tripti
260 _cJune 2009
300 _epp. 35-39.
440 _aADVERTISING EXPRESS
_vVol. IX, No. 6,
650 _aCELEBRITY ENDORSEMENTS
856 _uhttp://www.iupindia.in/609/Advertising_Express.asp?mag=http://www.iupindia.in/609/Advertising_Express_sub.asp
999 _c18442
_d18442