000 00483 a2200133 4500
008 141010b2007 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aPositioning means locking the brand in the prospects minds: A different approach /
_cRay, Bedbal
260 _cDec. 2007
300 _app. 45-49
440 _aADVERTISING EXPRESS
_vVol. VII, No. 12,
650 _aBRAND POSITIONING
856 _uhttp://www.iupindia.in/1207/ae.asp?mag=http://www.iupindia.in/1207/ae_sub.asp
999 _c18504
_d18504