| 000 | 00481 a2200133 4500 | ||
|---|---|---|---|
| 008 | 141010b2007 xxu||||| |||| 00| 0 eng d | ||
| 022 | _a09725326 | ||
| 245 |
_aThe X effect: Reaching the customers the experiential marketing (XM) way / _cJoshi, Rajiv |
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| 260 | _cDec. 2007 | ||
| 300 | _app. 17-21. | ||
| 440 |
_aADVERTISING EXPRESS _vVol. VII, No. 12, |
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| 650 | _aEXPERIENTIAL MARKETING | ||
| 856 | _uhttp://www.iupindia.in/1207/ae.asp?mag=http://www.iupindia.in/1207/ae_sub.asp | ||
| 999 |
_c18694 _d18694 |
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