| 000 | 00527nam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 141010b2014 xxu||||| |||| 00| 0 eng d | ||
| 245 |
_aProduct characteristics vis-a-vis consumers' risk perception: _ba conceptual study of online shopping / _cSinha, Priyanka and Singh, Saumya |
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| 260 | _cMay 2014; | ||
| 300 | _app. 40 - 57. | ||
| 440 |
_aTHE IUP JOURNAL OF MARKETING MANAGEMENT; _vXIII, 2 _94068 |
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| 650 |
_aONLINE SHOPPING: RISK PERCEPTION _94069 |
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| 856 | _uhttp://www.iupindia.in/marketing_management.asp | ||
| 942 | _cBV | ||
| 999 |
_c22068 _d22068 |
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