| 000 | 00411 a2200145 4500 | ||
|---|---|---|---|
| 008 | 141010b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780198782322 | ||
| 082 | _a659.1 | ||
| 100 | _aPercy, Larry | ||
| 245 |
_aStrategic advertising management / _cLarry Percy |
||
| 260 |
_aNew York : _bOxford University Press, _c2001. |
||
| 300 | _a288p. | ||
| 650 | _aAdvertising management | ||
| 650 | _aAdvertising - Strategy | ||
| 999 |
_c8180 _d8180 |
||