Beer bottle cooler: A failed product /
Kulkarni, P.R. and Ghosh, Lopamudra
- Dec. 2007
- pp. 55-59
- ADVERTISING EXPRESS Vol. VII, No. 12, .
09725326
BRAND MANAGEMENT: BEER BOTTLE COOLER CASE STUDY
09725326
BRAND MANAGEMENT: BEER BOTTLE COOLER CASE STUDY