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Beer bottle cooler: A failed product / Kulkarni, P.R. and Ghosh, Lopamudra

Series: ADVERTISING EXPRESS Vol. VII, No. 12. Publisher: Dec. 2007Description: pp. 55-59.ISSN: 09725326 .Subject(s): BRAND MANAGEMENT: BEER BOTTLE COOLER CASE STUDYOnline resources: Click here to access online
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