Ford's bumpy market share: A marketing makeover? /
Chiranjeevi, C.V. and Gonela, Saradhi Kumar
- Sept. 2009,
- pp. 48-62
- ADVERTISING EXPRESS Vol. IX, No. 9, .
09725326
MARKETING STRATEGY: AUTOMOBILES: FORD MOTOR CO
09725326
MARKETING STRATEGY: AUTOMOBILES: FORD MOTOR CO