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Ford's bumpy market share: A marketing makeover? / Chiranjeevi, C.V. and Gonela, Saradhi Kumar

Series: ADVERTISING EXPRESS Vol. IX, No. 9. Publisher: Sept. 2009Description: pp. 48-62.ISSN: 09725326.Subject(s): MARKETING STRATEGY: AUTOMOBILES: FORD MOTOR COOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
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