000 -LEADER |
fixed length control field |
00448 a2200121 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141010b2006 xxu||||| |||| 00| 0 eng d |
245 ## - TITLE STATEMENT |
Title |
A dent in Wal-Mart's public image : The PR strategy / |
Statement of responsibility, etc. |
Gayatri D and Madhav T Phani, |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc. |
June 2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pp 66-77 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
ADVERTISING EXPRESS |
Volume/sequential designation |
Vol. VI, No. 6, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
RETAIL STORES : WAL-MART |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.iupindia.in/606/ae.asp?mag=http://www.iupindia.in/606/ae_sub.asp |