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A dent in Wal-Mart's public image : The PR strategy / Gayatri D and Madhav T Phani,

Series: ADVERTISING EXPRESS Vol. VI, No. 6. Publisher: June 2006Description: pp 66-77.Subject(s): RETAIL STORES : WAL-MARTOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J2395

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