000 -LEADER |
fixed length control field |
00420 a2200121 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141010b2005 xxu||||| |||| 00| 0 eng d |
245 ## - TITLE STATEMENT |
Title |
Integrated marketing communications : Issues in implementation and diffusion / |
Statement of responsibility, etc. |
Purkayastha, Saptarshi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc. |
July. 2005, |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pp. 45-49, |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
GLOBAL CEO |
Volume/sequential designation |
Vol. V, No. 7, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
MARKETING COMMUNICATION |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.iupindia.in/705/gc.asp |