Integrated marketing communications : Issues in implementation and diffusion / Purkayastha, Saptarshi
Series: GLOBAL CEO Vol. V, No. 7. Publisher: July. 2005Description: pp. 45-49.Subject(s): MARKETING COMMUNICATIONOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J1241 |
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