| 000 -LEADER |
|---|
| fixed length control field |
00516 a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141010b2010 xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
09725326 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Six essential elements of institutional branding / |
| Statement of responsibility, etc. |
Raman, Venkatesh and Mohan Kumar, R. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
Oct. 2010, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 17-20, |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
ADVERTISING EXPRESS |
| Volume/sequential designation |
Vol. X, No. 10, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INSTITUTIONAL BRANDING |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/1010/Advertising_Express.asp?mag=http://www.iupindia.in/1010/Advertising_Express_sub.asp |
