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Six essential elements of institutional branding / Raman, Venkatesh and Mohan Kumar, R.

Series: ADVERTISING EXPRESS Vol. X, No. 10. Publisher: Oct. 2010Description: pp. 17-20.ISSN: 09725326.Subject(s): INSTITUTIONAL BRANDINGOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J6201

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