| 000 -LEADER |
|---|
| fixed length control field |
00520nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160122132518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160122b2 xxu||||| |||| 00| 0 eng d |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A study of first page advertising trends in select Indian newspapers / |
| Statement of responsibility, etc |
Poonia, Arun Kumar & others |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
IUP JOURNAL OF MARKETING MANAGEMENT; |
| Date of publication, distribution, etc |
Nov. 2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 20 - 33. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Volume number/sequential designation |
XIV, 4. |
| 9 (RLIN) |
9164 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NEWSPAPER ADVERTISING: FIRST PAGE ADS |
| 9 (RLIN) |
9165 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/Marketing_Management.asp |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Journal Articles |
