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A study of first page advertising trends in select Indian newspapers / Poonia, Arun Kumar & others

Material type: materialTypeLabelBookSeries: XIV, 4. Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015Description: pp. 20 - 33.Subject(s): NEWSPAPER ADVERTISING: FIRST PAGE ADSOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J10709

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