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121.
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The challenges of private label branding in India : A Socratic enquiry / Mukherjee, Sushobhan Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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122.
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Nothings says brand like the package / Mininni, Ted Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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123.
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Managing consumer sales promotions in the durable goods sector / Vyas, Preeta Hemang Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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124.
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In-film advertising in India / Chacko Pheba, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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125.
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A new deal for durables / Bogert, John and others Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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126.
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In-movie advertising in India / Roy Subhadip, Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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127.
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The end of PR as we know it? / Rosengren Sara and Dahlen Micael, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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128.
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Brand your business : Why your company needs a corporate brand identity and strategy / Fisher, Linda Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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129.
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A dent in Wal-Mart's public image : The PR strategy / Gayatri D and Madhav T Phani, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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130.
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Entertainment economy / Tandon, Vineet Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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131.
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Indian film industry : Some perspectives / Partha Sarathy V, Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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132.
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Charging trends in retailing and FMCG industry in India / Radhika, Neela and Gupta, Vivek Publisher: Apr. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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133.
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Feminine buying culture / Sashidharan Kavita, Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).
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134.
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The new Indian women : Implications for the marketer / Gogula Ratnaja and Sreedhar GVS, Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).
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135.
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An analysis of advertisement / Tiwari Priyanka, Publisher: Aug 2006Online access: Click here to access online Availability: Items available for loan: (1).
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136.
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The global outlook for internet advertising and access spending, 2003 - 2007 / Hyland, Thomas Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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137.
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TRIZ for marketing decisions / Pala, Surya Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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138.
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Private label : A tool to ensure and increase store loyalty / Dubey, Jayashree Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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139.
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The evolution of private labels ( Europe, America and India ) / Roy, Subhadip Publisher: Apr. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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140.
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Private brands in grocery retailing : The Indian scenario / Gupta, Nitin Publisher: Apr. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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