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201.
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Breathing brands / Ganguli, Shirshendu Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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202.
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The Chak De effect: A post-mortem / Roy, Kisholoy Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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203.
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Understanding media literacy / Jha, Jyotsna Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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204.
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Captiv(e)ating the audience out of home / Dhote, Tripti Publisher: Aug 2006Online access: Click here to access online Availability: Items available for loan: (1).
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205.
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Job advertisements in newspapers: An analysis of English dailies / Arya, Umesh Kumar and Gupta, Shikha Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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206.
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How consumers find meaning in product transformation / Pitt, Leyland and others Publisher: July 2006Online access: Click here to access online Availability: Items available for loan: (1).
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207.
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Branding in retail / Shivani, Shraddha and Pandey, Rakesh R. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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208.
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Corporate rebranding / Roy, Subhadip Publisher: Aug 2006Online access: Click here to access online Availability: Items available for loan: (1).
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209.
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Retail and logistics: In perfect synchronization / Ghosh, Lopamudra Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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210.
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e-Retailing: (Electronic retail management) / Ramprasad, V. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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211.
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Indian rural market / Tripathi, Aditya Prakash Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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212.
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Wooing rural India / Roy, Kisholoy Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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213.
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Integrated brand promotion: Much more than advertising / Sinha, Ritu Publisher: Feb. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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214.
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Advertising in Indian rural market / Chandhok, Anil and Chandhok, Upasna Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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215.
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Sensory branding / Chauhan, Preeti Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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216.
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Anivertising : Creating positive brand image / Mahapatra Devi Prasad Publisher: Dec 2006Online access: Click here to access online Availability: Items available for loan: (1).
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217.
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Badvertising: Another shade of the creative world / Mrudhula, G.P. Publisher: Feb. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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218.
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A taxonomy of brand definitions / Roy Subhadip Publisher: Oct 2006Online access: Click here to access online Availability: Items available for loan: (1).
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219.
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Roadblock advertising: A creative obstruction / Dhote, Tripti Publisher: Feb. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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220.
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Celebrity advertising : What is ethical as role model icons ? / Abrol, Pratibha and Sharma, Riya Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
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