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261. Micro focus of e-commerce : Strategic framework / Sakkthivel, A.M.

Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).

262. Those good old ads! ..What is missing in todays advertisements? / Balaji Sathya Narayanan, B

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

263. Advertising using Facebook: An emerging trend / Jain, Varsha and Patel, Kruti

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

264. Comparative role of advertising and public relations / Bhatia, Arun and Bhatia, Rashmi

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

265. Web technology and advertising / Ramaprasad, V.

Publisher: Aug. 2010Online access: Click here to access online Availability: Items available for loan: (1).

266. Advertising to children: The ethical issues involved / Mittal, Manish

Publisher: Aug. 2010Online access: Click here to access online Availability: Items available for loan: (1).

267. Indian FM radio industry : Challenges and possible solutions / Roy, Kisholoy

Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).

268. Understanding the arts and science of celebrity political endorsements in India / Pandey, Mrinalini

Publisher: July 2010Online access: Click here to access online Availability: Items available for loan: (1).

269. Future of online advertising in India / Chandhok, Anil

Publisher: Mar. 2007Online access: Click here to access online Availability: Items available for loan: (1).

270. Insurance advertising / Rana, Jyoti

Publisher: May 2008 Online access: Click here to access online Availability: Items available for loan: (1).

271. Future of Indian radio advertising: A glimpse / Narasimhan, Kiran Kumar

Publisher: Mar. 2007Online access: Click here to access online Availability: Items available for loan: (1).

272. External employer branding: Lions, gorillas, bumblebees and fry / Blichfeldt, Bodil Stilling

Publisher: Aug. 2010Online access: Click here to access online Availability: Items available for loan: (1).

273. FMCG companies in rural Indian markets / Ghosh, Lopamudra

Publisher: Mar. 2007Online access: Click here to access online Availability: Items available for loan: (1).

274. Branding rural tourism for sustainable economic development / Mukerjee, Hory Sankar

Publisher: Feb. 2007Online access: Click here to access online Availability: Items available for loan: (1).

275. Bollywoods publicity ride / Goswami, Manash P.

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

276. Green advertising: An honest contemplation or eyewash? / Sinha, Ritu

Publisher: July 2010Online access: Click here to access online Availability: Items available for loan: (1).

277. Great potential benefits of vertical co-operative advertising / Berger, Paul D. and others

Publisher: Feb. 2007Online access: Click here to access online Availability: Items available for loan: (1).

278. Innovative ways of out-of-home advertising / Jain, Varsha

Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).

279. Amrutanjan : The balm in pain? / Garikaparthi, Madhavi

Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).

280. Point of purchase : The ultimate promotional tool in organized retailing / Sengupta, A. and Agrawal, Noopur

Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).

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