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421.
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M-Advertising: The network follows / Joshi, Rashmi Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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422.
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Online games and gaming: The juggernaut continues / Sashidhar, A.S. Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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423.
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RFID: A novel tool for marketing research / Gaurav, Kunal and Tripathi, Shiv Shankar Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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424.
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Unethical audience voting on reality shows: A boon for India Inc / Roy, Kisholoy Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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425.
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Going rural: The new branding mantra / Upadhyaya, Makarand and Soni, Swati Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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426.
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CSR flavour in advertisements / Gopal, Shilpa Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
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427.
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Semiotics and visual communication in advertisements / Biswal, Sumitra Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
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428.
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Zoozoo: Looking beyond advertising / Gupta, Vishwas Kumar Publisher: Aug. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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429.
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Advergaming: A buzzword for brand recall / Prabhi, G. Publisher: Aug. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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430.
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Innovation: A way to gain competitive edge / Sathyanarayanan, R.S. Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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431.
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Endorsement by celebrities: A brand revolution in marketing and advertising of products / Venkatesh, R. Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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432.
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Winning the plot through covert advertising / Mrudhula, G.P. Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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433.
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Cause related marketing: A powerful marketing edge / Mahapatra, Devi Prasad and Pattnaik, Satyanarayana Publisher: Aug. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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434.
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Marketing of a brand: An analysis of fashion jewelry industry / Sharma, Manu Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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435.
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Ford's bumpy market share: A marketing makeover? / Chiranjeevi, C.V. and Gonela, Saradhi Kumar Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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436.
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Out of home advertising: A new dawn / Ramakrishnan, Ullas P Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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437.
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Political advertising through social media / Jain, Varsha Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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438.
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Pester power in advertisements: A positive stride / Gopal, Shilpa Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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439.
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Proximity advertising: Location based marketing engaging customers / Rawal, Priyanka Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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440.
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Celebrity endorsed reality TV shows: A new marketing tool / Bhattacharya, Manali Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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