Nehru Centre Library

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Consumer behavior towards packaged food in rural areas: an empirical study in Ahmedabad district, Gujarat / Bhatt, Shahir & Amola

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Feb. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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Key drivers influencing shopping behavior in retail store / Hasan, Aamir & Mishra, Subash

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Aug. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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The influence of teenagers as internet experts on online purchase, with specific reference to booking of tourist nights / Torkia, Boussif & others

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Aug. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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Antecedents of customer loyalty is hospitals / Venkateswarlu, P. & others

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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A study of first page advertising trends in select Indian newspapers / Poonia, Arun Kumar & others

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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Consumer perception of sex appeal advertising: a high context cultural perspective / Anabila, Peter & others

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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Consumers' deal proneness: a demographic approach / Ghosh Dastidar, Surajit

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP Journal of Marketing Management; May 2016Online access: Click here to access online Availability: Items available for loan: (1).

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Portrayal of women in Indian TV advertisements: a study of audience perception / Madhusmita Das

by Sangeeta Sharma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP Journal of Marketing Management; Aug. 2016Online access: Click here to access online Availability: Items available for loan: (1).

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Prediction of buying intention for online shopping: an empirical study / Motwani, Bharti

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP Journal of Marketing Management; Nov. 2016Online access: Click here to access online Availability: Items available for loan: (1).

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Measuring the attitude of individuals towards print media advertisements / Sarkar, Samir & Chowdhury, M K

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP Journal of Marketing Management; Feb. 2017Online access: Click here to access online Availability: Items available for loan: (1).

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