Measuring the attitude of individuals towards print media advertisements / Sarkar, Samir & Chowdhury, M K
Material type: BookSeries: XVI, 1. Publisher: IUP Journal of Marketing Management; Feb. 2017Description: pp. 7 - 23.Subject(s): Print media advertisementsOnline resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles | Nehru Centre Library | Available | 102365 |
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