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Results of search for 'Provider:IUP JOURNAL OF MARKETING MANAGEMENT'
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Authors
Sangeeta Sharma
Item types
Journal Articles
Series
XVI, 1.
Topics
CUSTOMER LOYALTY: HO...
Online Shopping
RETAIL SHOPPING BEHA...
RURAL MARKETING: PAC...
SEX APPEAL ADVERTISI...
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1.
No cover image available
Consumer behavior towards packaged food in rural areas: an empirical study in Ahmedabad district, Gujarat /
Bhatt, Shahir & Amola
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Feb. 2015
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2.
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Key drivers influencing shopping behavior in retail store /
Hasan, Aamir & Mishra, Subash
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Aug. 2015
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3.
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The influence of teenagers as internet experts on online purchase, with specific reference to booking of tourist nights /
Torkia, Boussif & others
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Aug. 2015
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4.
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Antecedents of customer loyalty is hospitals /
Venkateswarlu, P. & others
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015
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5.
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A study of first page advertising trends in select Indian newspapers /
Poonia, Arun Kumar & others
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015
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6.
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Consumer perception of sex appeal advertising: a high context cultural perspective /
Anabila, Peter & others
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP JOURNAL OF MARKETING MANAGEMENT; Nov. 2015
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7.
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Consumers' deal proneness: a demographic approach /
Ghosh Dastidar, Surajit
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP Journal of Marketing Management; May 2016
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8.
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Portrayal of women in Indian TV advertisements: a study of audience perception /
Madhusmita Das
by
Sangeeta Sharma.
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP Journal of Marketing Management; Aug. 2016
Online access:
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9.
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Prediction of buying intention for online shopping: an empirical study /
Motwani, Bharti
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP Journal of Marketing Management; Nov. 2016
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10.
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Measuring the attitude of individuals towards print media advertisements /
Sarkar, Samir & Chowdhury, M K
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
IUP Journal of Marketing Management; Feb. 2017
Online access:
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