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Results of search for 'su:"CELEBRITY ENDORSEMENTS "'
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1.
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Multiple celebrity endorsement : The new mantra ? /
Dhote Tripti
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May 2006
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Impact of celebrity endorsements : Is all that glitters gold ? /
Kavita, C
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Dec. 2005
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Marketing fragrances: The celebrity rubs off effect /
Roy, Kisholoy
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Mar. 2008
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Mechanics of celebrity endorsements : A review /
Nair Sabu M,
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Aug 2006
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Tiger Woods: Will the endorsements spree continue? /
Dhotre, Meenal
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Jan. 2010
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Pfizer Inc.'s Lipitor: The celebrity endorsement controversy /
Srinavasa Rao, Adapa and Purkayastha, Debapratim
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Sept. 2008
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Q-score : A strategic approach to celebrity endorsement /
Agarwal, Noopur and Tripathi, Aditya Prakash
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Nov. 2008
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Celebrity : Characteristics, selection and consumer mindset /
Ray, Bedabal
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June 2007
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Celebrity endorsements on Indian television: An overview /
Dhotre, Meenal and Bhola, Sarang
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Mar. 2009
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Celebrity, curiosity and conscious branding /
Dhote, Tripti
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June 2009
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Look, who's on the billboard! /
Mukherjee, Arindam and Sanyal, Sanjukta
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Nov. 2007
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Endorsement by celebrities: A brand revolution in marketing and advertising of products /
Venkatesh, R.
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Sept. 2009
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