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1. The Indian consumer: a chaging profile / Nasreen Taher

by Taher, Nasreen.

Publisher: Hyderabad : ICFAI University Press, 2005Availability: Items available for loan: [Call number: 658.834(54)/Tah] (1).

2. Consumer behaviour in Indian context / K. K. Srivastava

by Srivastava, K. K.

Publisher: New Delhi : Galgotia Publishing Company, 2006Availability: Items available for loan: [Call number: 658.8342/Sri/Kha] (1).

3. We are like that only: understanding the logic of consumer India / Rama Bijapurkar

by Bijapurkar, Rama.

Publisher: New Delhi : Penguin Books India, 2009Availability: Items available for loan: [Call number: 658.8342(54)/Bij] (1).

4. Repetition : A mind maze? / Kavita Sashidharan

Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).

5. Opportunities for action in consumer markets : Thriving in a world of consumer control / DiGrande, Sebastian and others,

Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).

6. Sensory branding / Soni, Swati and Upadhyaya, Makarand

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

7. Just noticeable difference: The concept and its application to FMCGs / Bakkappa, B. and Walavalkar, Deepali

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

8. Transforming consumer behaviour in India: Challenges and scope / Azad, Priyank

Publisher: Oct. 2010Online access: Click here to access online Availability: Items available for loan: (1).

9. The effect of impulsiveness and promotional types on purchase intentions in Taiwan: a study / Lin, Yang-Chu & others

Publisher: Feb. 2013Online access: Click here to access online Availability: Items available for loan: (1).

10. Affluenza: when too much is never enough / Clive Hamilton and Richard Denniss

by Hamilton, Clive | Denniss, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia: Allen & Unwin; 2005Availability: Items available for loan: [Call number: 658.8342/Ham/Den] (1).

11. The new science of customer emotions / Magids, Scott & others

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: HARVARD BUSINESS REVIEW SOUTH ASIA; Nov. 2015Online access: Click here to access online Availability: Items available for loan: (1).

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