|
|
1.
|
Rural marketing: concepts & practices / A. V. Ramana Acharyulu
by Acharyulu, A. V. Ramana. Publisher: Jaipur : National Publishing House, 2004Availability: Items available for loan: [Call number: 658.804/Ach] (1).
|
|
|
2.
|
Advertising & marketing in rural India: Language, culture, and communication / Tej K. Bhatia
by Bhatia, Tej K. Publisher: New Delhi : Macmillan India Ltd, 2007Availability: Items available for loan: [Call number: 658.804Bha] (1).
|
|
|
3.
|
New perspectives on rural marketing: includes agricultural marketing / Ramkishen Y.
by Ramkishen Y. Publisher: Mumbai : Jaico Pulishing house, 2007Availability: Items available for loan: [Call number: 658.804/Ram] (1).
|
|
|
4.
|
Rural marketing targeting the non-urban consumer / Sanal Kumar Velayudhan
by Velayudhan, Sanal Kumar. Publisher: New Delhi : Response books, 2002Availability: Items available for loan: [Call number: 658.804/Vel] (1).
|
|
|
5.
|
Menace of counterfeit products in rural markets / Suresh, K Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
6.
|
Business challenges in rural areas / Singh, Jagaman Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
7.
|
Designing integrated promotion mechanism to India's rural consumer buying behaviour / Sakkthivel, A M Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
8.
|
Marketing of services in rural India: A fortune yet to be discovered / Khullar, Deepak Publisher: June 2010Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
9.
|
Tapping rural markets / Honnali, Shivadattagouda Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
10.
|
Self-help groups / Ramanathan, V. and Rajamohan, S Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
11.
|
Understanding rural markets: A competitive edge in tapping the potential in rural India / Seshamohan, V.V. and others Publisher: Dec. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
12.
|
Rural marketing: Emerging trends / Sharma, Rishi Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
13.
|
Going rural: The new branding mantra / Upadhyaya, Makarand and Soni, Swati Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
14.
|
Marketing to the Indian rural consumers / Annapurna, M.Y. Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
15.
|
Modeling the barriers to rural marketing using the interpretive structural modeling approach / Poonam Kumari & others Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Aug. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
16.
|
Consumer behavior towards packaged food in rural areas: an empirical study in Ahmedabad district, Gujarat / Bhatt, Shahir & Amola Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: IUP JOURNAL OF MARKETING MANAGEMENT; Feb. 2015Online access: Click here to access online Availability: Items available for loan: (1).
|
