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221.
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Television and its impact on children / Nath, P. Shirisha Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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222.
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Content analysis of Lifebuoy soap television advertisements in the post liberalization era / Vasavada-Oza, Falguni Publisher: Apr. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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223.
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Social advertising: Rejuvenating in India / Asopa, Minakshi Publisher: Apr.2010Online access: Click here to access online Availability: Items available for loan: (1).
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224.
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Piracy in the Indian film industry / Balakrishna A V Publisher: Oct 2006Online access: Click here to access online Availability: Items available for loan: (1).
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225.
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TV commercials: A boon or bane? Murthy, C.S.H.N. Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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226.
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Gaining comparative (dis) advantage through advertising / Balaji, M S Publisher: Dec 2006Online access: Click here to access online Availability: Items available for loan: (1).
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227.
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Communication and corporate responsibility in the global era / Trehan, Kulveen Publisher: June 2010Online access: Click here to access online Availability: Items available for loan: (1).
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228.
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Oral care industry: Colgates Smiley promos / Vani, G. and others Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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229.
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3 Idiots and film branding / Dash, Manjusmita and Krishna, C.V Publisher: June 2010Online access: Click here to access online Availability: Items available for loan: (1).
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230.
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Internet advertising : A destination for evolving strategies / Rajkumari K Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
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231.
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Economics of low budget films / Goswami, Manash P. Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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232.
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Innovative marketing strategies for movie promotion / Upadhyay, Nidhi Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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233.
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Packaging: A silent salesman that acts as an external manifestation of a brand / Rawal, Priyanka Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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234.
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Getting closer to your customers: The retail store location / Ghoshal, Anupama Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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235.
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Spoofing: An art or parody? / Krishna, Uma Publisher: June 2010Online access: Click here to access online Availability: Items available for loan: (1).
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236.
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Buying behaviour of consumers and the role of visual merchandising in large retail stores / Shrotriya, Vikas Publisher: May 2010Online access: Click here to access online Availability: Items available for loan: (1).
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237.
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Lifestyle retailing : Bonding customer with lifestyle brands / Sangeetha K Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
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238.
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Rural India : Advertising's El Dorado / Mahapatra Devi Prasad Publisher: Oct 2006Online access: Click here to access online Availability: Items available for loan: (1).
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239.
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Designing integrated promotion mechanism to India's rural consumer buying behaviour / Sakkthivel, A M Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
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240.
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Signages / Dutt, Himanshu Publisher: Dec 2006Online access: Click here to access online Availability: Items available for loan: (1).
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