|
|
241.
|
Glocalisasation of Indian television / Sreedhar, GVS Publisher: Oct 2006Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
242.
|
Trade fairs expositions and exhibitions : The Indian connection / Balakrishna, A V Publisher: Nov 2006Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
243.
|
Portrayal of women in Indian advertisements / Rajakumari K Publisher: Dec 2006Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
244.
|
Brand positioning: Mantra for success / Agrawal, Noopur and Tripathi , Aditya Prakash Publisher: Jan. 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
245.
|
Strategizing brand positioning through distribution network / Sakkthivel, A.M. Publisher: Feb. 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
246.
|
Glocalization: Consumer electronics in India / Balakrishna, A.V. Publisher: Jan 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
247.
|
The Advertising Standards Council of India gets teeth / Keskar, Dhananjay Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
248.
|
Involve to evolve: The CEM way / Dhole, Tripti Publisher: Feb. 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
249.
|
Boom in the bottled water business / Anirvinna, C. Publisher: May 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
250.
|
Building brand loyalty: Challenges in new age marketing / Vinitha, V.U. Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
251.
|
Online ethnography: A revolutionary tool for market research / Kukreti, Bhishma Publisher: Feb. 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
252.
|
Logos: Adding spice to a brand name / Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
253.
|
Branding through Bollywood: A new way of brand positioning / Agrawal, Noopur Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
254.
|
Ageing brand / Malapur, Rashmi Publisher: Apr. 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
255.
|
Wooing women through value-added brand extensions / Roy, Kisholoy Publisher: May 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
256.
|
Corporate advertisements / Sovani, Ashwini Publisher: May 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
257.
|
Strategic modeling and execution of cross-production to increase brand bandwidth: A conceptual framework / Sakkthivel, A.M. Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
258.
|
Customer is not the king but the emperor / Tripathi, Aditya Prakash and Agrawal, Noopur Publisher: May 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
259.
|
Internal advertising: An introduction / Roy, Sanjit Kumar Publisher: Jan 2007Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
260.
|
Information technology in advertising / Ramprasad, V. Publisher: May 2008Online access: Click here to access online Availability: Items available for loan: (1).
|
