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341.
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Semantic web search: Microsofts latest plank to take on Google? / Ray, Abhijit and Kalita, Pranjal Publisher: May 2011Online access: Click here to access online Availability: Items available for loan: (1).
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342.
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Celebrity : Characteristics, selection and consumer mindset / Ray, Bedabal Publisher: June 2007Online access: Click here to access online Availability: Items available for loan: (1).
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343.
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Advantages and management of corporate external blogs / Kukreti, Bhishma Publisher: Apr. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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344.
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Non-profit brand: Creating social equity for corporates / Mahapatra, Devi Prasad Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).
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345.
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(M)ad about cricket / Dhote, Tripti Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).
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346.
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Punchlines : Adding spice to advertisements / Sri Jyothi, T. and Sheeba, Kamatla Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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347.
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Ambient advertising: A perfect blend of creativity and uniqueness. Rawal, Priyanka Publisher: Feb. 2009Online access: Click here to access online Availability: No items available
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348.
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Ambient advertising : A perfect blend of creativity and uniqueness / Rawal, Priyanka Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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349.
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Ambush marketing : Strategy vs. ethics / Naachimuthu, K.P. Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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350.
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The rise of green consumerism : Is it a fad or is it sustainable? / Chaudhuri, Sumit Kumar and Ramanathan, K. Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).
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351.
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Importance of ambient media in advertising / Shah, Vijay Publisher: July 2011Online access: Click here to access online Availability: Items available for loan: (1).
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352.
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Future of mall retailing in India : A reality check / Sakkthivel, A.M. Publisher: Apr. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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353.
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Marketing: The changing paradigm / Sangeetha, K. Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).
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354.
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The Coke Contest in India: Coke versus Coca Cola / Dugar, Anurag Publisher: July 2011Online access: Click here to access online Availability: Items available for loan: (1).
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355.
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Medical tourism in the digital era / Shankari , L. Publisher: Apr. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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356.
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Readership strategies of market sustainability through competitive intelligence / Bhatia, Arun and Bhatia, Rashmi Publisher: Aug. 2011Online access: Click here to access online Availability: Items available for loan: (1).
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357.
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Government policies in outdoors advertising / Naveen Kumar, E. Publisher: June 2007Online access: Click here to access online Availability: Items available for loan: (1).
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358.
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Search engine optimization: A new realm in advertising / Padiya, Jasmin C. Publisher: June 2007Online access: Click here to access online Availability: Items available for loan: (1).
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359.
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Impact of surrogate advertisements on consumer buying behaviour / Chavadi, Chandan A. and others Publisher: June 2007Online access: Click here to access online Availability: Items available for loan: (1).
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360.
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Comparative advertising : The brands smack down / Mrudhula, G.P. Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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