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Brand management: persspectives and practices / Naveen Das
by Das, Naveen. Publisher: Andhra Pradesh : ICFAI University Press, 2002Availability: Items available for loan: [Call number: 658.827/Das] (1).
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Brand management / Shewta Johri
by Johri, Shewta. Publisher: New Delhi : Galgotia Publishing Company, 2007Availability: Items available for loan: [Call number: 658.827/Joh] (1).
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Brand management / Harsh V. Verma
by Verma Harsh V. Publisher: New Delhi : Excel Books, 2009Availability: Items available for loan: [Call number: 658.827/Ver] (1).
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Branding for banks / Stephen Root Publisher: Hyderabad : IUP publications ; Feb. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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Building Coca-Cola : The TVC way / Pankaj Priya Material type:  Article; Format:
print
Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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P & G's brand management system / Vivek Gupta Material type: Article; Format:
print
Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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Are brands good for Britain? / Tim Ambler Material type: Article; Format:
print
Publisher: Hyderabad : IUP publications ; Sept. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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Brand legacy : What's your next move ? / William Nissim Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).
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Harley Davidson : The mother of all brands / Neal M Burns , Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).
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Branding by design / Arvind Lodaya Publisher: Oct. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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Avenues of advertising: the blasphemous bible for the believers of brand building / Ashok Roy
by Roy, Ashok. Publisher: Mumbai : Advertising Avenues, cAvailability: Items available for loan: [Call number: R658.827/Roy] (1).
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Making ad magic in 2005 / Sharma, Arvind Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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Art and brand management / Jonathan E. Schroeder, Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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To extend or not to extend : Finding the brand fit / Panda Tapan K Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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Brands : From positioning to belonging / Lodaya, Arvind Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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Brand genesis / Dutta, Bholanath Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Brand management 101 / Pandey, Rakesh R. Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).
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Branding in times of recession / Warriar, Ravi Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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The cutting edge of buzz in brand management / Banerjee, Debjani Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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Beer bottle cooler: A failed product / Kulkarni, P.R. and Ghosh, Lopamudra Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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