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1. Ad- study / S. C. Kakar

by Kakar, S. C.

Publisher: Orissa : A Mark -Age Publication, 2000Availability: Items available for loan: [Call number: 659/Kak] (1).

2. Advertising for the kids, by the kids ! / Tarang Vaish,

Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).

3. Enhanced response campaign / Ravindran Sudharani and Heggde Githa S,

Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).

4. Political advertising: The India Shining campaign / Suman, Avishek and Gupta, Vivek

Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).

5. Tele ads on food products / Joshi, Rashmi

Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).

6. Job advertisements in newspapers: An analysis of English dailies / Arya, Umesh Kumar and Gupta, Shikha

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

7. Navarasas in Indian advertising: Their impact on consumers / Chauhan Asopa, Minakshi

Publisher: Jan. 2010Online access: Click here to access online Availability: Items available for loan: (1).

8. Content analysis of Lifebuoy soap television advertisements in the post liberalization era / Vasavada-Oza, Falguni

Publisher: Apr. 2010Online access: Click here to access online Availability: Items available for loan: (1).

9. TV commercials: A boon or bane? Murthy, C.S.H.N.

Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).

10. Spoofing: An art or parody? / Krishna, Uma

Publisher: June 2010Online access: Click here to access online Availability: Items available for loan: (1).

11. Portrayal of women in Indian advertisements / Rajakumari K

Publisher: Dec 2006Online access: Click here to access online Availability: Items available for loan: (1).

12. Those good old ads! ..What is missing in todays advertisements? / Balaji Sathya Narayanan, B

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

13. Advertising using Facebook: An emerging trend / Jain, Varsha and Patel, Kruti

Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).

14. Insurance advertising / Rana, Jyoti

Publisher: May 2008 Online access: Click here to access online Availability: Items available for loan: (1).

15. Do jingles really work in an ad? / Ganapathy, V.

Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).

16. Impact of television advertisements on children / Suresh Babu, R

Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).

17. Women-tise-ment / Gupta, Garima and Kaur, Sanjeet

Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).

18. Product placement in T.V. Serials: The way in and the way ahead / Kumari, Shyama

Publisher: Sept. 2007Online access: Click here to access online Availability: Items available for loan: (1).

19. Indian woman : An image distorted by media / Kulkarni, Smita

Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).

20. The women of substance : Changing face of women in advertisements / Chakraborty, Ishani and Roy, Kisholoy

Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).

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