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301.
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E-advertising : An astute way for brand positioning / Sengupta, A. and Agrawal, Noopur Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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302.
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The rise of the Bhojpuri film industry : A case study / Jaggi, Ruchi Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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303.
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Going green and reflecting a green image / Rawal, Priyanka Publisher: Sept. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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304.
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Demystifying the myth behind neuromarketing / Kapoor, Vikram Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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305.
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Capturing and gauging the impact of in-store promotion on consumer buying decision : A conceptual framework / Sakkthivel, A M and Murali, R Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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306.
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Do jingles really work in an ad? / Ganapathy, V. Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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307.
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Seven steps to success in Indian retail / Azad, Priyank Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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308.
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Brand image of Indian hospitals / Pathak, Smriti Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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309.
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Tata Teas Jaago Re campaign / Naga Sandhya, R. and Girija, P. Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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310.
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Advertising during the FIFA World Cup 2010 / Ghosh, Tathagata Publisher: Oct. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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311.
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Impact of television advertisements on children / Suresh Babu, R Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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312.
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Wal-Mart in India: Strategies and scope / Azad, Priyank Publisher: Dec. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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313.
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Private labels in Indian organized retail : An overview / Roy, Kisholoy Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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314.
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Catch them while they travel : Retailing in air: An emerging concept / Banerjee, P. and Tripathi, Aditya P. Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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315.
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Enchant marketing : Tamil Nadu tourism / Devasenathipathi, T and Gayathri, R. Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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316.
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Indian advertisements : A developmental history / Krishna, Uma Publisher: Oct. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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317.
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Patriotic appeal in advertising / Jain, Varsha Publisher: Oct. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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318.
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Engagement marketing : A new dimension in marketing / Jain, Varsha Publisher: Dec. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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319.
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Q-score : A strategic approach to celebrity endorsement / Agarwal, Noopur and Tripathi, Aditya Prakash Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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320.
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Creativity : A strategy to successful advertising / Chandhok, Anil and Chandhok, Upasna Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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