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381.
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Is it volume or value? Challenges of the bottom line rural market / Luther, C.T. Sam Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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382.
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Search engine marketing : A new marketing tool / Das, Smitha Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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383.
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Subliminal advertising / Shilpa, S.K. Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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384.
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Surrogate advertising / Shrotriya, Vikas Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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385.
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Evolving retail formats in Indian scenario: A reality check / Sakkthivel, A.M. Publisher: Aug. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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386.
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Brand Barbie : The iconic toy brand's leadership at stake? / Roy, Kisholoy Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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387.
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Department Stores: A study on consumer preference / Manivannan, L. and others Publisher: Aug. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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388.
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Indian woman : An image distorted by media / Kulkarni, Smita Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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389.
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The women of substance : Changing face of women in advertisements / Chakraborty, Ishani and Roy, Kisholoy Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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390.
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Spokescharacters in marketing communication / Roy, Subhadip Publisher: Sept. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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391.
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Measuring ad effectiveness / Shilpa, S.K. Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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392.
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Animations in advertising / Maheshwari, P. Uma Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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393.
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Unraveling USP: How valuable is it to your business? / Sarath Chandra, P.S. Publisher: July 2007Online access: Click here to access online Availability: Items available for loan: (1).
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394.
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Video games: Its impact on children / Nigam, Divya Publisher: Sept. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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395.
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Below the line advertising / Rawal, Priyanka Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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396.
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Designing logos to create corporate brand identity / Jasani, Kirit and Mistry, Jayesh M. Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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397.
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The cutting edge of buzz in brand management / Banerjee, Debjani Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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398.
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Spokes Characters : Another face of the brands / Kulkarni, Smita Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
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399.
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Celebrity, curiosity and conscious branding / Dhote, Tripti Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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400.
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Corporate advertising : A tool for building brand equity and credibility / Rawal, Priyanka Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
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