Nehru Centre Library catalog › Results of search for 'se,phr:"The IUP Journal of Marketing Management "'

1.

The key dimensions of online service quality: a study of consumer perceptions / Yapp Hon Tshin, Emily and others

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).

2.

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Innovative integrated marketing communication strategies used to market Ra.One: a critical analysis / Shafiulla, B. and Babu, P. Premachand

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).

3.

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Product characteristics vis-a-vis consumers' risk perception: a conceptual study of online shopping / Sinha, Priyanka and Singh, Saumya

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).

4.

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The IUP Journal of Marketing Management / Murthy, E. N.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad : IUP Publications, Feb 2014Availability: Items available for loan: [Call number: MAG/IJMM] (1).

5.

No cover image available

Indian automobile industry and effective advertising : A qualitative analysis / Prateek Maheshwari

by Gupta, Anoop Kumar | Seth, Nitin.

Material type: article

Article; Format: print Publisher: Hyderabad : IUP Publications ; Aug 2017Online access: Click here to access online Availability: Items available for loan: (1).

6.

No cover image available

Influence of demographic factors on non-users' perception towards green cosmetic products : A study in and around Kolkata, India / Sudipta Majumdar

by Swain, Sukanta Chandra.

Material type: article

Article; Format: print Publisher: Hyderabad : IUP Publications ; May 2018Online access: Click here to access online Availability: Items available for loan: (1).

7.

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Customer satisfaction and loyalty relationship : The mediating role of trust / Seemant Kumar Yadav

by Agrawal, Vivek | Khandelwal, Utkal | Tripathi, Vikas.

Material type: article

Article; Format: print Publisher: Hyderabad : IUP Publications ; May 2018Online access: Click here to access online Availability: Items available for loan: (1).

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	1.	No cover image available The key dimensions of online service quality: a study of consumer perceptions / Yapp Hon Tshin, Emily and others Material type: Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)
	2.	No cover image available Innovative integrated marketing communication strategies used to market Ra.One: a critical analysis / Shafiulla, B. and Babu, P. Premachand Material type: Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)
	3.	No cover image available Product characteristics vis-a-vis consumers' risk perception: a conceptual study of online shopping / Sinha, Priyanka and Singh, Saumya Material type: Book; Format: print ; Literary form: Not fiction Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)
	4.	No cover image available The IUP Journal of Marketing Management / Murthy, E. N. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad : IUP Publications, Feb 2014Availability: Items available for loan: [Call number: MAG/IJMM] (1). Place hold Add to cart (remove)
	5.	No cover image available Indian automobile industry and effective advertising : A qualitative analysis / Prateek Maheshwari by Gupta, Anoop Kumar \| Seth, Nitin. Material type: Article; Format: print Publisher: Hyderabad : IUP Publications ; Aug 2017Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)
	6.	No cover image available Influence of demographic factors on non-users' perception towards green cosmetic products : A study in and around Kolkata, India / Sudipta Majumdar by Swain, Sukanta Chandra. Material type: Article; Format: print Publisher: Hyderabad : IUP Publications ; May 2018Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)
	7.	No cover image available Customer satisfaction and loyalty relationship : The mediating role of trust / Seemant Kumar Yadav by Agrawal, Vivek \| Khandelwal, Utkal \| Tripathi, Vikas. Material type: Article; Format: print Publisher: Hyderabad : IUP Publications ; May 2018Online access: Click here to access online Availability: Items available for loan: (1). Place hold Add to cart (remove)