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281.
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Handling product recalls: An integrated approach / Dasari, Shailendra Publisher: Aug. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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282.
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Problems in rural marketing / Shrotriya, Vikas Publisher: July 2010Online access: Click here to access online Availability: Items available for loan: (1).
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283.
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Lux: The saga of the beauty soap / Gera, Rajat Publisher: July 2010Online access: Click here to access online Availability: Items available for loan: (1).
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284.
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Brand IPL: The new sporting commodity of India / Priyanka and Pallavi Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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285.
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Customary advertising is out, shock advertising spells success / Pareek, M.S. Vandana Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
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286.
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Customary advertising is out, shock advertising spells success. Pareek, M.S. Vandana Publisher: June 2008Online access: Click here to access online Availability: No items available
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287.
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In the wonderland of visual merchandisers: All that glitters is gold / Hattangadi, Vidya Publisher: Sept. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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288.
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Social network vis-vis online social network and traditional advertisement / Arora, Harsh Publisher: June 2008Online access: Click here to access online Availability: Items available for loan: (1).
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289.
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Do companies need to spend on advertisements or sales promotions? / Kurtkoti, Ashok and Apte, Anand Publisher: Oct. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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290.
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Strategic role of advertisements in brand renewal communication / Prince, Andrew Franklin and Jacob, Reuben Publisher: Dec. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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291.
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Animation in advertising / Suresh, K. Publisher: Sept. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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292.
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Shopping trolley advertising : Marketing at retail / Joshi, Rajiv Publisher: Sept. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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293.
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Transforming consumer behaviour in India: Challenges and scope / Azad, Priyank Publisher: Oct. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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294.
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Tata Nano : A global wow? / Sanyal, Sanjukta Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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295.
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Tata Nano: Consumer's post purchase behavior / Gambhiraopet, Kumar and Sagar, T.P.V. Publisher: Dec. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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296.
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Wrigley: Grand plans that did not stick / Sarath Chandra, P.S. Publisher: Aug. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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297.
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Marketers to safeguard consumers : Consumer protection and legislative actions / Nandini, C.P. Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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298.
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Building customer loyalty : The CEM way / Vinitha, V.U. Publisher: July 2008Online access: Click here to access online Availability: Items available for loan: (1).
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299.
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Six essential elements of institutional branding / Raman, Venkatesh and Mohan Kumar, R. Publisher: Oct. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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300.
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Emotion as a tool for insurance advertising / Dandekar Humnekar, Trupti Publisher: Nov. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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